?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=https%3A%2F%2Fkurepository.keiseruniversity.edu.ni%2Fid%2Feprint%2F9%2F&rft.title=Impacto+de+las+rese%C3%B1as+online+en+la+percepci%C3%B3n+de+marca+Airbnb+en+Nicaragua&rft.creator=Gonz%C3%A1lez+Hern%C3%A1ndez%2C+Mariana+Bel%C3%A9n&rft.creator=L%C3%B3pez+L%C3%B3pez%2C+Yuliana+de+los+%C3%81ngeles&rft.subject=Marketing.+Distribution+of+products+%5BHF5410%5D&rft.subject=Sociology+%5BHM%5D&rft.description=Este+estudio+analiza+la+influencia+de+las+rese%C3%B1as+en+l%C3%ADnea+en+la+percepci%C3%B3n+de+la+marca+Airbnb+en+Nicaragua%2C+en+un+contexto+de+limitada+cultura+de+rese%C3%B1as+objetivas.+Emplea+una+metodolog%C3%ADa+mixta+que+combina+enfoques+cualitativos+y+cuantitativos%3A+realiza+entrevistas+a+anfitriones+de+Airbnb+y+aplica+encuestas+a+usuarios+con+experiencia+para+comprender+la+percepci%C3%B3n+y+el+impacto+de+las+rese%C3%B1as+en+la+elecci%C3%B3n+de+alojamiento.%0D%0A------------------%0D%0AThis+study+examines+the+influence+of+online+reviews+on+the+perception+of+the+Airbnb+brand+in+Nicaragua%2C+within+a+context+of+limited+objective+review+culture.+Using+a+mixed-methods+approach%2C+it+interviews+Airbnb+hosts+and+surveys+experienced+users+to+explore+the+perception+and+impact+of+reviews+on+accommodation+choices.&rft.publisher=Keiser+University&rft.date=2024-04-24&rft.type=Monograph&rft.type=NonPeerReviewed&rft.format=text&rft.language=es&rft.rights=cc_by_4&rft.identifier=https%3A%2F%2Fkurepository.keiseruniversity.edu.ni%2Fid%2Feprint%2F9%2F1%2FKU_MABachSciIMCommunicationsEs0006.pdf&rft.identifier=++Gonz%C3%A1lez+Hern%C3%A1ndez%2C+Mariana+Bel%C3%A9n+and+L%C3%B3pez+L%C3%B3pez%2C+Yuliana+de+los+%C3%81ngeles++(2024)+Impacto+de+las+rese%C3%B1as+online+en+la+percepci%C3%B3n+de+marca+Airbnb+en+Nicaragua.++Project+Report.+Keiser+University%2C+Managua.++++(Unpublished)++