?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=https%3A%2F%2Fkurepository.keiseruniversity.edu.ni%2Fid%2Feprint%2F8%2F&rft.title=Impacto+de+Super+Express+en+el+comercio+local+de+la+Colonia+Centroam%C3%A9rica+de+Managua%2C+Nicaragua&rft.creator=%C3%81lvarez+Mar%C3%ADn%2C+Jhonny+Javier&rft.creator=Malesp%C3%ADn+Castillo%2C+Hecyer+Eduardo&rft.subject=Economic+History+and+Conditions+%5BHC%5D&rft.subject=Commerce+%5BHF%5D&rft.description=Esta+investigaci%C3%B3n+tiene+como+objetivo+describir+el+impacto+de+las+cadenas+de+tiendas+%E2%80%9CSuper+Express%E2%80%9D+en+la+din%C3%A1mica+del+comercio+local+en+la+Colonia+Centroam%C3%A9rica+de+Managua%3B+asimismo%2C+presenta+la+percepci%C3%B3n+que+tienen+los+propietarios+de+pulper%C3%ADas+y+miscel%C3%A1neas+de+la+zona.+Utiliza+un+enfoque+mixto%3B+en+el+componente+cualitativo%2C+desarrolla+entrevistas+estructuradas+a+due%C3%B1os+de+estos+comercios+para+captar+sus+percepciones+frente+a+la+llegada+de+Super+Express%3B+en+el+componente+cuantitativo%2C+aplica+encuestas+a+los+habitantes+para+obtener+una+visi%C3%B3n+general+sobre+sus+preferencias.+Adem%C3%A1s%2C+desarrolla+un+an%C3%A1lisis+FODA+para+las+pulper%C3%ADas%2C+miscel%C3%A1neas+y+el+Super+Express%2C+lo+que+permite+clasificar+de+forma+estructurada+las+fortalezas%2C+oportunidades%2C+debilidades+y+amenazas+de+ambos+modelos.%0D%0A-------------------%0D%0AThis+study+aims+to+describe+the+impact+of+%E2%80%9CSuper+Express%E2%80%9D+convenience+store+chains+on+the+dynamics+of+local+commerce+in+Colonia+Centroam%C3%A9rica%2C+Managua.+It+also+analyzes+the+perception+of+%E2%80%9Cpulper%C3%ADa%E2%80%9D+(small+neighborhood+grocery+store)+and+variety+store+owners+in+the+area.+It+uses+a+mixed-methods+approach%3B+in+the+qualitative+component%2C+it+conducts+structured+interviews+with+these+business+owners+to+capture+their+perceptions+regarding+the+arrival+of+Super+Express%3B+in+the+quantitative+component%2C+it+surveys+residents+to+obtain+a+general+view+of+their+preferences.+In+addition%2C+it+develops+a+SWOT+analysis+for+pulper%C3%ADas%2C+variety+stores%2C+and+Super+Express%2C+allowing+for+a+structured+classification+of+the+strengths%2C+opportunities%2C+weaknesses%2C+and+threats+of+both+business+models.&rft.publisher=Keiser+University&rft.date=2025-04-24&rft.type=Monograph&rft.type=NonPeerReviewed&rft.format=text&rft.language=es&rft.rights=cc_by_4&rft.identifier=https%3A%2F%2Fkurepository.keiseruniversity.edu.ni%2Fid%2Feprint%2F8%2F1%2FKU_MABachSciIMCommunicationsEs0005.pdf&rft.identifier=++%C3%81lvarez+Mar%C3%ADn%2C+Jhonny+Javier+and+Malesp%C3%ADn+Castillo%2C+Hecyer+Eduardo++(2025)+Impacto+de+Super+Express+en+el+comercio+local+de+la+Colonia+Centroam%C3%A9rica+de+Managua%2C+Nicaragua.++Project+Report.+Keiser+University%2C+Managua.++++(Unpublished)++