?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=https%3A%2F%2Fkurepository.keiseruniversity.edu.ni%2Fid%2Feprint%2F6%2F&rft.title=Efecto+del+exceso+de+hashtags+en+el+engagement%3B+percepci%C3%B3n+de+usuarios+en+Instagram+y+TikTok&rft.creator=Ir%C3%ADas%2C+Atenea+Lydiann&rft.creator=Alarc%C3%B3n+T%C3%A9llez%2C+Briseth+Nazarena&rft.subject=Applied+psychology+%5BBF636%5D&rft.subject=Marketing.+Distribution+of+products+%5BHF5410%5D&rft.subject=Advertising+%5BHF5801%5D&rft.subject=Information+technology+%5BT58.5%5D&rft.description=Este+estudio+analiza+el+comportamiento+de+los+usuarios+nicarag%C3%BCenses+que+utilizan+con+frecuencia+redes+sociales+como+Instagram+y+TikTok%2C+y+examina+c%C3%B3mo+perciben+el+uso+excesivo+de+hashtags+en+contenido+publicitario.+Determina+si+esta+pr%C3%A1ctica+genera+un+nivel+de+interacci%C3%B3n+que+beneficia+o+perjudica+a+las+empresas+o+creadores+de+contenido.+Tambi%C3%A9n+busca+identificar+si+los+usuarios+tienden+a+rechazar+o%2C+por+el+contrario%2C+a+involucrarse+con+publicaciones+que+incluyen+una+cantidad+determinada+de+hashtags.++%0D%0A----------------%0D%0AThis+study+analyzes+the+behavior+of+Nicaraguan+users+who+frequently+use+social+media+platforms+such+as+Instagram+and+TikTok%2C+and+examines+how+they+perceive+the+excessive+use+of+hashtags+in+advertising+content.+It+determines+whether+this+practice+generates+interaction+that+benefits+or+harms+companies+or+content+creators.+It+also+seeks+to+identify+whether+users+tend+to+reject+or%2C+on+the+contrary%2C+engage+with+posts+that+include+a+certain+number+of+hashtags.&rft.publisher=Keiser+University&rft.date=2025-04-26&rft.type=Monograph&rft.type=NonPeerReviewed&rft.format=text&rft.language=es&rft.rights=cc_by_4&rft.identifier=https%3A%2F%2Fkurepository.keiseruniversity.edu.ni%2Fid%2Feprint%2F6%2F1%2FKU_MABachSciIMCommunicationsEs0004.pdf&rft.identifier=++Ir%C3%ADas%2C+Atenea+Lydiann+and+Alarc%C3%B3n+T%C3%A9llez%2C+Briseth+Nazarena++(2025)+Efecto+del+exceso+de+hashtags+en+el+engagement%3B+percepci%C3%B3n+de+usuarios+en+Instagram+y+TikTok.++Project+Report.+Keiser+University%2C+Managua.++++(Unpublished)++