Keiser University - Institutional RepositoryRELACIÓN ENTRE LOS NIVELES DE ANSIEDAD Y MOTIVACIÓN EN EL RENDIMIENTO ACADÉMICO DE LOS ESTUDIANTES DEL TURNO MATUTINO DE LA LICENCIATURA DE COMUNICACIONES INTEGRADA EN MARKETING (IMC) DE KEISER UNIVERSITY CAMPUS MANAGUAYeris ValeriaConde GodínezauthorEsta investigación analiza la relación entre los niveles de ansiedad y la motivación académica en 37 estudiantes del turno matutino de la licenciatura en Comunicaciones Integradas en Marketing (IMC) de Keiser University Campus Managua, bajo un enfoque cuantitativo, transversal y correlacional mediante la aplicación del Inventario de Ansiedad de Beck y la Escala de Motivación Académica. Se identificó un predominio de ansiedad leve (45.95%) y moderada (35.14%). El análisis con el coeficiente Rho de Spearman demostró una correlación positiva moderada significante (0.687) entre la ansiedad general y la motivación intrínseca, mientras que con la motivación extrínseca fue nula; por lo tanto, se concluye que la ansiedad funciona como un activador adaptativo en la vida universitaria y se recomienda realizar charlas sobre la autorregulación de la ansiedad y sobre acciones para motivar a los estudiantes. --------------------- This research analyzes the relationship between anxiety levels and academic motivation in 37 morning shift students enrolled in the Integrated Marketing Communication (IMC) program at Keiser University, Managua Campus. A quantitative, cross-sectional, and correlational approach was used, employing the Beck Anxiety Inventory and the Academic Motivation Scale. Mild (45.95%) and moderate (35.14%) levels of anxiety were identified. Analysis using Spearman's rho coefficient demonstrated a significant moderate positive correlation (0.687) between general anxiety and intrinsic motivation, while no correlation was found with extrinsic motivation. Therefore, it is concluded that anxiety functions as an adaptive activator in university life, and workshops on anxiety self-regulation and strategies to motivate students are recommended.Psychology [BF]Affection. Feeling. Emotion [BF511]Keiser UniversityMonograph

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