@unpublished{kurepository49,
           title = {RELACI{\'O}N ENTRE LOS NIVELES DE ANSIEDAD Y MOTIVACI{\'O}N EN EL RENDIMIENTO ACAD{\'E}MICO DE LOS ESTUDIANTES DEL TURNO MATUTINO DE LA LICENCIATURA DE COMUNICACIONES INTEGRADA EN MARKETING (IMC) DE KEISER UNIVERSITY CAMPUS MANAGUA},
            type = {Discussion Paper},
     institution = {Keiser University Latin American Campus},
       publisher = {Keiser University},
            note = {Unpublished},
             url = {https://kurepository.keiseruniversity.edu.ni/id/eprint/49/},
          author = {Conde God{\'i}nez, Yeris Valeria},
        abstract = {Esta investigaci{\'o}n analiza la relaci{\'o}n entre los niveles de ansiedad y la motivaci{\'o}n acad{\'e}mica en 37 estudiantes del turno matutino de la licenciatura en Comunicaciones Integradas en Marketing (IMC) de Keiser University Campus Managua, bajo un enfoque cuantitativo, transversal y correlacional mediante la aplicaci{\'o}n del Inventario de Ansiedad de Beck y la Escala de Motivaci{\'o}n Acad{\'e}mica. Se identific{\'o} un predominio de ansiedad leve (45.95\%) y moderada (35.14\%). El an{\'a}lisis con el coeficiente Rho de Spearman demostr{\'o} una correlaci{\'o}n positiva moderada significante (0.687) entre la ansiedad general y la motivaci{\'o}n intr{\'i}nseca, mientras que con la motivaci{\'o}n extr{\'i}nseca fue nula; por lo tanto, se concluye que la ansiedad funciona como un activador adaptativo en la vida universitaria y se recomienda realizar charlas sobre la autorregulaci{\'o}n de la ansiedad y sobre acciones para motivar a los estudiantes.

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This research analyzes the relationship between anxiety levels and academic motivation in 37 morning shift students enrolled in the Integrated Marketing Communication (IMC) program at Keiser University, Managua Campus. A quantitative, cross-sectional, and correlational approach was used, employing the Beck Anxiety Inventory and the Academic Motivation Scale. Mild (45.95\%) and moderate (35.14\%) levels of anxiety were identified. Analysis using Spearman's rho coefficient demonstrated a significant moderate positive correlation (0.687) between general anxiety and intrinsic motivation, while no correlation was found with extrinsic motivation. Therefore, it is concluded that anxiety functions as an adaptive activator in university life, and workshops on anxiety self-regulation and strategies to motivate students are recommended.},
        keywords = {Ansiedad acad{\'e}mica, motivaci{\'o}n intr{\'i}nseca, motivaci{\'o}n extr{\'i}nseca, automotivaci{\'o}n, rendimiento acad{\'e}mico, marketing. Academic anxiety, intrinsic motivation, extrinsic motivation, self-motivation, academic performance, marketing.}
}