@unpublished{kurepository45, type = {Discussion Paper}, institution = {Keiser University Latin American Campus}, month = {June}, note = {Unpublished}, year = {2026}, title = {RELACI{\'O}N ENTRE EL USO PROBLEM{\'A}TICO DE REDES SOCIALES Y EL CONTROL INHIBITORIO EN ESTUDIANTES DE COMUNICACIONES INTEGRADAS A MARKETING DE KEISER UNIVERSITY LATIN AMERICAN CAMPUS, MANAGUA DURANTE EL PER{\'I}ODO DE MAYO 2026}, publisher = {Keiser University}, url = {https://kurepository.keiseruniversity.edu.ni/id/eprint/45/}, abstract = {El estudio tiene por objetivo evaluar la relaci{\'o}n que existe entre el uso problem{\'a}tico de las redes sociales y el control inhibitorio en 30 estudiantes de Comunicaciones Integradas a Marketing que cursaron la clase de Microeconom{\'i}a durante el per{\'i}odo de mayo de 2026, en Keiser University, Latin American Campus, Managua, mediante un enfoque cuantitativo, no experimental, de corte transversal y de alcance descriptivo-correlacional, aplicando la Escala de Adicci{\'o}n a Redes Sociales de Bergen y el test Stroop (evaluando la interferencia) con el uso de estad{\'i}stica descriptiva e inferencial. Los resultados indican que existe relaci{\'o}n negativa estad{\'i}sticamente significativa de baja magnitud entre el uso problem{\'a}tico de redes sociales y el control Inhibitorio, es decir, que a mayor uso problem{\'a}tico de redes sociales, menor control inhibitorio. --------------------- The objective of this study is to evaluate the relationship between problematic social media use and inhibitory control in 30 Integrated Communication and Marketing students who took a Microeconomics course during May 2026 at Keiser University, Latin American Campus, Managua. A quantitative, non-experimental, cross-sectional, and descriptive-correlational approach was used, applying the Bergen Social Media Addiction Scale and the Stroop test (to assess interference), with descriptive and inferential statistical analyses. The results indicate a statistically significant, albeit weak, negative relationship between problematic social media use and inhibitory control; that is, greater problematic social media use is associated with lower inhibitory control.}, author = {Salazar Moya, Ana Mar{\'i}a}, keywords = {Redes sociales, uso problem{\'a}tico, control inhibitorio, funciones ejecutivas,estudiantes universitarios, autorregulaci{\'o}n cognitiva. Social media, problematic use, inhibitory control, executive functions, university students, cognitive self-regulation} }