@unpublished{kurepository35,
            note = {Unpublished},
            year = {2025},
           pages = {1--9},
           month = {November},
       booktitle = {Feria de Investigaci{\'o}n},
           title = {How social media ads use math},
             url = {https://kurepository.keiseruniversity.edu.ni/id/eprint/35/},
          author = {Somarriba, Cecilia and Guti{\'e}rrez, Nicole and Molina, Joelis},
        abstract = {This research examines how mathematical models power social media advertising on platforms like Instagram, TikTok, Facebook, and YouTube, focusing on how ads are targeted, priced, delivered, and evaluated. It uses descriptive analysis from industry and platform sources, and explains key concepts such as visibility metrics, click-through rate, cost calculations, auction-based ad placement, consumer targeting, and attribution models. 
The study finds that mathematics is fundamental to ensuring efficient and fair ad delivery, reducing wasted spending, and turning user behavior into measurable data, ultimately serving as the invisible framework behind effective digital advertising.
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Esta investigaci{\'o}n examina c{\'o}mo los modelos matem{\'a}ticos impulsan la publicidad en redes sociales en plataformas como Instagram, TikTok, Facebook y YouTube, centr{\'a}ndose en c{\'o}mo se segmentan, fijan el precio, se entregan y eval{\'u}an los anuncios. Utiliza an{\'a}lisis descriptivos de fuentes del sector y de la plataforma, y explica conceptos clave como las m{\'e}tricas de visibilidad, la tasa de clics, el c{\'a}lculo de costes, la colocaci{\'o}n de anuncios mediante subastas, la segmentaci{\'o}n por consumidor y los modelos de atribuci{\'o}n.
El estudio concluye que las matem{\'a}ticas son fundamentales para garantizar una entrega de anuncios eficiente y justa, reducir el gasto innecesario y convertir el comportamiento del usuario en datos medibles, sirviendo, en {\'u}ltima instancia, como el marco invisible detr{\'a}s de una publicidad digital eficaz.},
        keywords = {social media ads, mathematics, advertising metrics, ad auctions, digital marketing. anuncios en redes sociales, matem{\'a}ticas, m{\'e}tricas publicitarias, subastas de
anuncios, marketing digital.}
}