relation: https://kurepository.keiseruniversity.edu.ni/id/eprint/29/
title: Digital Diplomacy in India: Leveraging Social Media Platforms for Global Influence
creator: Bendaña Urtecho, Marcela Nicole
subject: Political institutions (Asia) [JQ]
subject: Scope of international relations. Political theory. Diplomacy [JZ1305]
description: This research employs a qualitative and multi-method approach to examine how India employs digital platforms, specifically X, Instagram and TikTok, as instruments of digital diplomacy to influence international public opinion and consolidate its position as an emerging power in the global system. The results reveal a segmentation within Indian digital diplomacy, as well as the construction of a sophisticated digital statecraft presence, strengthening its international legitimacy, expanding its symbolic influence, and consolidating its role as a key actor in the Global South.    -------------------    Esta investigación emplea un enfoque cualitativo y multimétodo para examinar cómo India utiliza las plataformas digitales, específicamente X, Instagram y TikTok como instrumentos de diplomacia digital para influir en la opinión pública internacional y consolidar su posición como potencia emergente en el sistema global. Los resultados muestran una segmentación en la diplomacia digital india, así como la construcción de presencia sofisticada de statecraft digital, fortaleciendo su legitimidad internacional, ampliando su influencia simbólica y consolidando su papel como actor clave del Sur Global.
date: 2025-12
type: Conference or Workshop Item
type: PeerReviewed
format: text
language: en
rights: cc_by_4
identifier: https://kurepository.keiseruniversity.edu.ni/id/eprint/29/1/SMBachArtsIntRelGlobal0002.pdf
identifier:   Bendaña Urtecho, Marcela Nicole  (2025) Digital Diplomacy in India: Leveraging Social Media Platforms for Global Influence.  In: Feria de Investigación, 25 de noviembre de 2025, Keiser University Latin American Campus. San Marcos.    (Unpublished)