@unpublished{kurepository29,
            note = {Unpublished},
            year = {2025},
           pages = {26},
           month = {December},
       booktitle = {Feria de Investigaci{\'o}n},
           title = {Digital Diplomacy in India: Leveraging Social Media Platforms for Global Influence},
        abstract = {This research employs a qualitative and multi-method approach to examine how India employs digital platforms, specifically X, Instagram and TikTok, as instruments of digital diplomacy to influence international public opinion and consolidate its position as an emerging power in the global system. The results reveal a segmentation within Indian digital diplomacy, as well as the construction of a sophisticated digital statecraft presence, strengthening its international legitimacy, expanding its symbolic influence, and consolidating its role as a key actor in the Global South.

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Esta investigaci{\'o}n emplea un enfoque cualitativo y multim{\'e}todo para examinar c{\'o}mo India utiliza las plataformas digitales, espec{\'i}ficamente X, Instagram y TikTok como instrumentos de diplomacia digital para influir en la opini{\'o}n p{\'u}blica internacional y consolidar su posici{\'o}n como potencia emergente en el sistema global. Los resultados muestran una segmentaci{\'o}n en la diplomacia digital india, as{\'i} como la construcci{\'o}n de presencia sofisticada de statecraft digital, fortaleciendo su legitimidad internacional, ampliando su influencia simb{\'o}lica y consolidando su papel como actor clave del Sur Global.},
          author = {Benda{\~n}a Urtecho, Marcela Nicole},
             url = {https://kurepository.keiseruniversity.edu.ni/id/eprint/29/},
        keywords = {Digital Diplomacy, Soft Power, India, Social Media, Digital Statecraft, International Relations, Diplomacia digital, poder blando, India, redes sociales, statecraft digital, Relaciones Internacionales}
}