?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=https%3A%2F%2Fkurepository.keiseruniversity.edu.ni%2Fid%2Feprint%2F2%2F&rft.title=La+efectividad+de+los+memes+y+los+hooks+visuales+en+la+comunicaci%C3%B3n+moderna&rft.creator=Fern%C3%A1ndez+Garc%C3%ADa%2C+Eduardo&rft.subject=Marketing.+Distribution+of+products+%5BHF5410%5D&rft.subject=Wholesale+trade+%5BHF5419%5D&rft.subject=Advertising+%5BHF5801%5D&rft.description=Esta+investigaci%C3%B3n+analiza+la+influencia+de+los+memes+y+los+%E2%80%9Chooks%E2%80%9D+visuales+en+la+comunicaci%C3%B3n+moderna%2C+as%C3%AD+como+su+impacto+en+el+comportamiento+de+compra+y+en+la+percepci%C3%B3n+de+marca.+Incluye+un+an%C3%A1lisis+del+crecimiento+de+estos+recursos+en+los+%C3%BAltimos+a%C3%B1os%2C+seguido+de+encuestas+a+usuarios+de+redes+sociales+y+entrevistas+a+profesionales+del+marketing+para+obtener+una+visi%C3%B3n+integral.+%0D%0A----------------------%0D%0AThis+research+analyzes+the+influence+of+memes+and+visual+%E2%80%9Chooks%E2%80%9D+in+modern+communication%2C+and+their+impact+on+purchasing+behavior+and+brand+perception.+It+includes+an+analysis+of+the+growth+of+these+resources+in+recent+years%2C+followed+by+surveys+of+social+media+users+and+interviews+with+marketing+professionals+to+obtain+a+comprehensive+perspective.&rft.publisher=Keiser+University&rft.date=2024-07-19&rft.type=Monograph&rft.type=NonPeerReviewed&rft.format=text&rft.language=es&rft.rights=cc_by_4&rft.identifier=https%3A%2F%2Fkurepository.keiseruniversity.edu.ni%2Fid%2Feprint%2F2%2F1%2FKU_MABachSciIMCommunicationsEs0002.pdf&rft.identifier=++Fern%C3%A1ndez+Garc%C3%ADa%2C+Eduardo++(2024)+La+efectividad+de+los+memes+y+los+hooks+visuales+en+la+comunicaci%C3%B3n+moderna.++Technical+Report.+Keiser+University%2C+Managua.++++(Unpublished)++