?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=https%3A%2F%2Fkurepository.keiseruniversity.edu.ni%2Fid%2Feprint%2F14%2F&rft.title=Complejo+de+Piscinas+Acqua+Viva&rft.creator=Jaime+Mayorga%2C+Carlos&rft.creator=Canda+Soza%2C+Leonel&rft.creator=Mendoza%2C+Mar%C3%ADa+Jos%C3%A9&rft.creator=Malta+Herrera%2C+Roberto&rft.subject=Recreation+centers+and+recreational+areas+and+facilities+%5BGV181%5D&rft.subject=New+business+enterprises+%5BHD62.5%5D&rft.subject=Aquatic+exercises+%5BRA781.17%5D&rft.description=Este+proyecto+presenta+la+propuesta+del+Complejo+Acu%C3%A1tico+AcquaViva%2C+que+tiene+como+objetivo+ofrecer+un+espacio+educativo%2C+seguro+y+accesible+para+actividades+acu%C3%A1ticas.+Su+propuesta+de+valor+se+basa+en+seguridad%2C+educaci%C3%B3n%2C+calidad%2C+diversi%C3%B3n+y+trabajo+en+equipo%2C+con+instalaciones+seguras+y+limpias%2C+personal+certificado+y+servicios+integrales+y+personalizados%2C+incluyendo+eventos+especiales.+El+plan+de+lanzamiento+prioriza+una+estrategia+de+comunicaci%C3%B3n+y+precios+competitivos+para+su+posicionamiento.+El+an%C3%A1lisis+financiero+confirma+la+viabilidad+del+proyecto+y+proyecta+la+recuperaci%C3%B3n+de+la+inversi%C3%B3n+a+partir+del+tercer+a%C3%B1o.%0D%0A---------------------%0D%0AThis+project+presents+the+proposal+for+Complejo+Acu%C3%A1tico+AcquaViva%2C+aimed+at+providing+an+educational%2C+safe%2C+and+accessible+space+for+aquatic+activities.+Its+value+proposition+is+built+on+safety%2C+education%2C+quality%2C+fun%2C+and+teamwork.+It+features+secure%2C+clean+facilities%2C+certified+staff%2C+and+comprehensive%2C+personalized+services%2C+including+special+events.+The+launch+plan+prioritizes+a+communication+strategy+and+competitive+pricing+to+achieve+market+positioning.+Financial+analysis+confirms+the+project%E2%80%99s+viability+and+projects+investment+recovery+starting+in+the+third+year.&rft.publisher=Keiser+University&rft.date=2024-12-17&rft.type=Monograph&rft.type=NonPeerReviewed&rft.format=text&rft.language=es&rft.rights=cc_by_4&rft.identifier=https%3A%2F%2Fkurepository.keiseruniversity.edu.ni%2Fid%2Feprint%2F14%2F1%2FMAMasterBusinessAdminEs0003.pdf&rft.identifier=++Jaime+Mayorga%2C+Carlos+and+Canda+Soza%2C+Leonel+and+Mendoza%2C+Mar%C3%ADa+Jos%C3%A9+and+Malta+Herrera%2C+Roberto++(2024)+Complejo+de+Piscinas+Acqua+Viva.++Project+Report.+Keiser+University%2C+Managua.++++(Unpublished)++