relation: https://kurepository.keiseruniversity.edu.ni/id/eprint/12/
title: Plan de negocios Sweet & Tasty
creator: Matus, Ruth
creator: Mercado, Jaime
creator: Verni, Jaime
subject: New business enterprises [HD62.5]
subject: Marketing. Distribution of products [HF5410]
subject: Food service management [TX911.3]
description: Este plan propone diversificar la oferta de Sweet & Tasty con una nueva línea de repostería saludable. Mediante un análisis de mercado, identifica un segmento compuesto por adultos jóvenes y profesionales interesados en productos saludables, personalizados y gourmet. La estrategia incluye venta directa, comercio electrónico y alianzas con negocios afines en Masaya, Managua y Granada.  ---------------------  This plan proposes expanding Sweet & Tasty’s product line with a new range of healthy pastries. Through market analysis, it identifies a segment of young adults and professionals interested in healthy, personalized, and gourmet products. The strategy combines direct sales, e-commerce, and partnerships with related businesses in Masaya, Managua, and Granada.
publisher: Keiser University
date: 2025-02-02
type: Monograph
type: NonPeerReviewed
format: text
language: es
rights: cc_by_4
identifier: https://kurepository.keiseruniversity.edu.ni/id/eprint/12/1/MAMasterBusinessAdminEs0001.pdf
identifier:   Matus, Ruth and Mercado, Jaime and Verni, Jaime  (2025) Plan de negocios Sweet & Tasty.  Project Report. Keiser University, Managua.    (Unpublished)