?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=https%3A%2F%2Fkurepository.keiseruniversity.edu.ni%2Fid%2Feprint%2F12%2F&rft.title=Plan+de+negocios+Sweet+%26+Tasty&rft.creator=Matus%2C+Ruth&rft.creator=Mercado%2C+Jaime&rft.creator=Verni%2C+Jaime&rft.subject=New+business+enterprises+%5BHD62.5%5D&rft.subject=Marketing.+Distribution+of+products+%5BHF5410%5D&rft.subject=Food+service+management+%5BTX911.3%5D&rft.description=Este+plan+propone+diversificar+la+oferta+de+Sweet+%26+Tasty+con+una+nueva+l%C3%ADnea+de+reposter%C3%ADa+saludable.+Mediante+un+an%C3%A1lisis+de+mercado%2C+identifica+un+segmento+compuesto+por+adultos+j%C3%B3venes+y+profesionales+interesados+en+productos+saludables%2C+personalizados+y+gourmet.+La+estrategia+incluye+venta+directa%2C+comercio+electr%C3%B3nico+y+alianzas+con+negocios+afines+en+Masaya%2C+Managua+y+Granada.%0D%0A---------------------%0D%0AThis+plan+proposes+expanding+Sweet+%26+Tasty%E2%80%99s+product+line+with+a+new+range+of+healthy+pastries.+Through+market+analysis%2C+it+identifies+a+segment+of+young+adults+and+professionals+interested+in+healthy%2C+personalized%2C+and+gourmet+products.+The+strategy+combines+direct+sales%2C+e-commerce%2C+and+partnerships+with+related+businesses+in+Masaya%2C+Managua%2C+and+Granada.&rft.publisher=Keiser+University&rft.date=2025-02-02&rft.type=Monograph&rft.type=NonPeerReviewed&rft.format=text&rft.language=es&rft.rights=cc_by_4&rft.identifier=https%3A%2F%2Fkurepository.keiseruniversity.edu.ni%2Fid%2Feprint%2F12%2F1%2FMAMasterBusinessAdminEs0001.pdf&rft.identifier=++Matus%2C+Ruth+and+Mercado%2C+Jaime+and+Verni%2C+Jaime++(2025)+Plan+de+negocios+Sweet+%26+Tasty.++Project+Report.+Keiser+University%2C+Managua.++++(Unpublished)++