@unpublished{kurepository12,
           title = {Plan de negocios Sweet \& Tasty},
            year = {2025},
       publisher = {Keiser University},
           month = {February},
            type = {Project Report},
         address = {Managua},
            note = {Unpublished

Plan de Negocios. Proyecto de fin de curso para optar al grado de Master en Administraci{\'o}n de Empresa},
     institution = {Keiser University Latin American Campus},
             url = {https://kurepository.keiseruniversity.edu.ni/id/eprint/12/},
        abstract = {Este plan propone diversificar la oferta de Sweet \& Tasty con una nueva l{\'i}nea de reposter{\'i}a saludable. Mediante un an{\'a}lisis de mercado, identifica un segmento compuesto por adultos j{\'o}venes y profesionales interesados en productos saludables, personalizados y gourmet. La estrategia incluye venta directa, comercio electr{\'o}nico y alianzas con negocios afines en Masaya, Managua y Granada.
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This plan proposes expanding Sweet \& Tasty's product line with a new range of healthy pastries. Through market analysis, it identifies a segment of young adults and professionals interested in healthy, personalized, and gourmet products. The strategy combines direct sales, e-commerce, and partnerships with related businesses in Masaya, Managua, and Granada.},
          author = {Matus, Ruth and Mercado, Jaime and Verni, Jaime},
        keywords = {Plan de negocios, pasteler{\'i}a saludable}
}