?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=https%3A%2F%2Fkurepository.keiseruniversity.edu.ni%2Fid%2Feprint%2F11%2F&rft.title=VECI%3A+Plataforma+de+servicios+para+hogares+y+empresas+en+Nicaragua&rft.creator=Alvarez+Flores%2C+Andrea+Franchyeska&rft.creator=Cruz+Mu%C3%B1oz%2C+Alejandro+David&rft.subject=Advertising+%5BHF5801%5D&rft.subject=Information+technology+%5BT58.5%5D&rft.description=Este+proyecto+presenta+la+propuesta+de+lanzamiento+de+VECI%2C+una+plataforma+integral+que+conecta+a+usuarios+con+proveedores+locales+para+ofrecer+servicios+para+el+hogar+y+para+empresas%2C+como+limpieza%2C+electricidad%2C+fontaner%C3%ADa+y+jardiner%C3%ADa.+Utiliza+una+investigaci%C3%B3n+mixta+con+encuestas+distribuidas+en+redes+sociales+para+identificar+las+necesidades+del+mercado+y+evaluar+la+factibilidad+del+proyecto.+El+estudio+define+como+p%C3%BAblico+objetivo+a+hombres+y+mujeres+de+18+a%C3%B1os+en+adelante%2C+residentes+en+distintos+departamentos+de+Nicaragua+con+potencial+inter%C3%A9s+en+estos+servicios.+%0D%0A--------------------%0D%0AThis+project+presents+the+launch+proposal+for+VECI%2C+a+comprehensive+platform+that+connects+users+with+local+providers+offering+home+and+business+services%2C+such+as+cleaning%2C+electrical+work%2C+plumbing%2C+and+gardening.+It+employs+a+mixed-methods+approach%2C+using+surveys+distributed+through+social+media+to+identify+market+needs+and+assess+the+project%E2%80%99s+feasibility.+The+study+defines+its+target+audience+as+men+and+women+aged+18+and+over%2C+residing+in+various+departments+of+Nicaragua%2C+with+potential+interest+in+these+services.&rft.publisher=Keiser+University&rft.date=2024-04-22&rft.type=Monograph&rft.type=NonPeerReviewed&rft.format=text&rft.language=es&rft.rights=cc_by_4&rft.identifier=https%3A%2F%2Fkurepository.keiseruniversity.edu.ni%2Fid%2Feprint%2F11%2F1%2FKU_MABachSciIMCommunicationsEs0008.pdf&rft.identifier=++Alvarez+Flores%2C+Andrea+Franchyeska+and+Cruz+Mu%C3%B1oz%2C+Alejandro+David++(2024)+VECI%3A+Plataforma+de+servicios+para+hogares+y+empresas+en+Nicaragua.++Project+Report.+Keiser+University%2C+Managua.++++(Unpublished)++