?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=https%3A%2F%2Fkurepository.keiseruniversity.edu.ni%2Fid%2Feprint%2F10%2F&rft.title=Eficacia+de+las+estrategias+de+marketing+con+microinfluencers+en+Instagram+para+aumentar+el+conocimiento+de+la+marca+Salsa+Lizano+en+Nicaragua&rft.creator=Moraz%C3%A1n+Ramos%2C+Cristel+Athalia&rft.creator=Gaitan+Medrano%2C+Oscar+Eduardo&rft.subject=Marketing.+Distribution+of+products+%5BHF5410%5D&rft.subject=Advertising+%5BHF5801%5D&rft.subject=Sociology+%5BHM%5D&rft.description=Este+estudio+analiza+la+eficacia+del+marketing+con+microinfluencers+en+Instagram+para+incrementar+el+conocimiento+de+marca%2C+con+un+enfoque+en+Salsa+Lizano.+Mediante+una+revisi%C3%B3n+bibliogr%C3%A1fica%2C+estudios+anal%C3%ADticos+y+una+encuesta+aplicada+a+distintas+generaciones%2C+examina+el+impacto+de+los+influencers+en+el+comportamiento+del+consumidor+y+en+la+efectividad+de+las+campa%C3%B1as.+Asimismo%2C+examina+la+evoluci%C3%B3n+del+marketing+desde+la+publicidad+tradicional+hasta+el+entorno+digital%2C+identificando+pr%C3%A1cticas+y+estrategias+exitosas.+%0D%0A--------------------%0D%0AThis+study+explores+the+effectiveness+of+micro-influencer+marketing+on+Instagram+in+building+brand+awareness%2C+focusing+on+Salsa+Lizano.+Drawing+on+a+literature+review%2C+analytical+studies%2C+and+a+survey+spanning+multiple+generations%2C+it+assesses+how+influencers+shape+consumer+behavior+and+influence+campaign+performance.+The+research+also+traces+the+shift+from+traditional+advertising+to+the+digital+landscape%2C+highlighting+proven+strategies+and+best+practices.&rft.publisher=Keiser+University&rft.date=2024-04-21&rft.type=Monograph&rft.type=NonPeerReviewed&rft.format=text&rft.language=es&rft.rights=cc_by_4&rft.identifier=https%3A%2F%2Fkurepository.keiseruniversity.edu.ni%2Fid%2Feprint%2F10%2F1%2FKU_MABachSciIMCommunicationsEs0007.pdf&rft.identifier=++Moraz%C3%A1n+Ramos%2C+Cristel+Athalia+and+Gaitan+Medrano%2C+Oscar+Eduardo++(2024)+Eficacia+de+las+estrategias+de+marketing+con+microinfluencers+en+Instagram+para+aumentar+el+conocimiento+de+la+marca+Salsa+Lizano+en+Nicaragua.++Project+Report.+Keiser+University%2C+Managua.++++(Unpublished)++