?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=https%3A%2F%2Fkurepository.keiseruniversity.edu.ni%2Fid%2Feprint%2F1%2F&rft.title=Los+derechos+del+consumidor+en+el+contexto+electr%C3%B3nico+en+las+promociones+de+estaciones+de+servicio+en+Nicaragua&rft.creator=Mart%C3%ADnez%2C+Kenia&rft.subject=Marketing.+Distribution+of+products+%5BHF5410%5D&rft.subject=Advertising+%5BHF5801%5D&rft.subject=Commercial+Law+%5BK1000%5D&rft.description=Este+estudio+investiga+los+derechos+del+consumidor+en+el+contexto+electr%C3%B3nico+de+las+estaciones+de+servicio+en+Nicaragua+mediante+una+metodolog%C3%ADa+mixta+que+combina+enfoques+cualitativos+y+cuantitativos.+A+trav%C3%A9s+de+encuestas+a+usuarios%2C+el+estudio+analiza+la+percepci%C3%B3n+y+el+impacto+de+los+sorteos+electr%C3%B3nicos%2C+as%C3%AD+como+la+manera+en+que+las+estaciones+de+servicio+se+adaptan+y+cumplen+con+las+normativas+de+protecci%C3%B3n+al+consumidor+en+un+entorno+digital.+Complementado+con+entrevistas+y+an%C3%A1lisis+de+datos%2C+identifica+las+principales+problem%C3%A1ticas+y+propone+soluciones+para+mejorar+la+experiencia+del+consumidor.%0D%0A----------------------%0D%0AThis+study+examines+consumer+rights+in+the+digital+context+of+service+stations+in+Nicaragua+using+a+mixed+methodology+that+combines+qualitative+and+quantitative+approaches.+Through+user+surveys%2C+the+study+analyzes+perceptions%2C+the+impact+of+electronic+raffles%2C+and+the+manner+in+which+service+stations+adapt+to+and+comply+with+consumer+protection+regulations+in+a+digital+environment.+Complemented+by+interviews+and+data+analysis%2C+it+identifies+key+issues+and+proposes+solutions+to+improve+the+consumer+experience.&rft.publisher=Keiser+University&rft.date=2024-07-19&rft.type=Monograph&rft.type=NonPeerReviewed&rft.format=text&rft.language=es&rft.rights=cc_by_4&rft.identifier=https%3A%2F%2Fkurepository.keiseruniversity.edu.ni%2Fid%2Feprint%2F1%2F1%2FKU_MABachSciIMCommunicationsEs0001.pdf&rft.identifier=++Mart%C3%ADnez%2C+Kenia++(2024)+Los+derechos+del+consumidor+en+el+contexto+electr%C3%B3nico+en+las+promociones+de+estaciones+de+servicio+en+Nicaragua.++Technical+Report.+Keiser+University%2C+Managua.++++(Unpublished)++